Chapter 27 - Review the Key Points

1. Automate Your Work Whenever Possible - Choose From the Hundreds of Free Tools Available Online.
2. A Small Business Needs Web Sites!
3. Identifying Your Specific Niche is Key to Your Internet Marketing Strategy!
4. Just Because You re Online Doesn t Mean That You Don t Have to Use a Sales Process!
5. Make Sure There is a Market Which Existing Customers Willing to Pay.
6. All Internet Marketing is Read by a Single Individual. Design it For One Person to Read.
7. Customers Only Have Two Real Questions That You Need to Answer Online!
8. Make Big Fat Claims!
9. Be Ready to Back up Your Claims!
10. There Are Only Two Reasons People go Online!
11. Optimize Your Main Site for Search Engines and Capturing E-mail Addresses!
12. Set Up a Theme Site as a Collection Point for E-mail Addresses and Search Engines!
13. Most People Don t Search for What We Actually Think They Search For!
14. Picking the Right Keywords Can Make or Break Your Internet Marketing Strategy!
15. Measure the Effectiveness of Keywords With a KEI!
16. Traditional Web Site Usability Measurements Don t Apply to a Small Business Web Site!
17. Taking Care of Your Own Site is Important and Cost Effective!
18. Don t Waste Time or Money on Flash or Fancy Graphic Web Tricks!
19. Search Engine Optimization Focuses on Meta Tags, Link Popularity and Keyword Density!
20. Links from Other Web Sites are More Important than Being Popular!
21. It Pays To Be Dense when it Comes To Keywords!
22. Information Events Are The Easiest Way For Small Business to Stay Current In The Minds of Their Prospects And the Media!
23. Blogging Is An Easy Way To Improve Search Engine Rankings!
24. Use a Site Map as a Search Engine Magnet!
25. Pop-up s and Pop-under s Will Always Capture More E-mail Addresses Than a Simple Form!
26. To Capture the E-mail Address You Have To Give the Visitor Something of Value!
27. Word of Mouth is The Best Way to Advertise.
28. Use Contact Management Software to Keep Track of E-mails Instead Of A List Server!
29. Syndicating Content is The Easiest Way to Get in Front of Other Peoples Existing Web Traffic!
30. People Still Love e-Books, Any Kind of e-Book!
31. Your Contact List Is More Important Than Your Web Site!
32. The real reason why links from other websites is more important than being popular!
33. Membership Does Have Its Privileges!
34. Members and Recurring Revenues are GOLD!
35. It s the List, Stupid!
36. Give Away Something Other Than Your E-zine To Capture an E-mail Address!
37. You Have To Have an E-zine!
38. Never Use Your E-zine To Sell Products or Services!
39. People Who Leave Your List Are a Great Source of Information! 40. Virtual Marketing Isn t Effective Unless You Have a Back End!
40. There Are Only 6 Real Search Engines!
41. Don t Use Pay Per Click Search Engines for Your Main Theme Site!
42. There s A Right Way and Wrong Way to Submit to Search Engines!
43. You Can Build Your List by Using Other E-zines!
44. Writing Articles is a Great Way to Grow Your List!
45. The Quickest Way to Grow Your List is by Co-Registration!
46. You Can Use the Telephone to Educate Customer s and Capture E-mail Addresses!
47. Small Businesses Have to Use Press Releases Differently to Be Effective!
48. An E-mail Pitch Letter is the Best Way to Get Noticed by Your Target Media!
49. You Can Create A Virtual Sales Team Quickly With the Right Affiliate Program!
50. Make Sales on Your Direct Sales Mini-site not Your Theme Site!
51. Domain Names Aren t About Branding Your Company. Use The Actual Name of The Product Whenever Possible!
52. You Don t Need a Merchant Account to Accept Credit Cards Online!
53. The Same Principles Found in Direct Marketing Work Online!
54. Build a Swipe File to Save Time!
55. The Headline or Headlines of Direct Sales Mini-sites are the Key to Selling Online!
56. Visitors Are Compelled to Buy When You Pile On Bonuses That Have A Greater Value Than Item Being Purchased!
57. Guarantees and Testimonials Hold More Value In The Eyes of the Buyer than the Actual Benefits of the Purchase!
58. Prospects Actually Read the P.S. Before the Rest of the Page!
59. There Are Only 4 Reasons Someone Won t Buy From Your Web Site!
60. Sequential Autoresponders Send An Unlimited Number Of Specifically Formatted E-mails Automatically To Everyone On Your Contact List!
61. On Average, You Have To Touch Each Prospect 7 Times Before They Will Buy!
62. You Need To Remind People With The Reason For Your Message in Every E-mail!
63. Use Autoresponder E-mail Campaigns for Every Part of Your Business!
64. Other Entrepreneurs With Existing Products And Customers Are Willing To Help You Grow Your Business!
65. Make Sure That Your Payment Service Tracks Joint Ventures Automatically. ClickBank Makes a Joint Venture Easy!
66. Visitor Conversion Is More Important Than Web Site Traffic!
67. You Can Run Your Online Business with 6 Key Ratios!
68. There are Real and Fake Testimonials. Learn How To Use Them.
69. I' m Sure My Mom Has Never Heard of a Blog!

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